My Race Is Black, My Ethnicity, African American And My...

My race is Black, my ethnicity is African American and my culture (349) could be described as complicated. In applying these factors to my personal experiences I will refer to Matthew and Emirbayer’s â€Å"What is Racial Domination?† to explain the racial biases and discriminations that I have experienced from Arkansas to Los Angeles and ultimately Irvine. From the day of my birth my life and the opportunities presented or denied have been defined by racial domination and the Institutional racism of White Americans. My phenotype defines my race and ancestry as Black due to â€Å"physical appearance and constitution, including skeletal structure, height, hair texture, eye color, and skin tone† (Matthew and Emirbayer 2009, 337). My ethnicity is that of African American in difference to Blacks from the Caribbean Islands of Blacks that have emigrated from Africa. Matthew and Emirbayer says that Black culture exist as two distinct cultures defined by two classes—the middle class and the poor or â€Å"the underclass† and â€Å"instead of the Black community, we think in terms of sub communities† (349). I believe that could be further expand by geography, as my culture includes aspects of the economically deprived South, the ghettos of Los Angeles aa well as the White, middleclass suburb of Irvine. It is indeed complicated. Slavery would forever taint the lives of Blacks in America, far â€Å"more than any other institution, slavery would dictate the career of American racism: Blackness became associatedShow MoreRelatedPersonal Statement : Personal Identity Research831 Words   |  4 PagesPersonal Identity Research Paper I classify my race, ethnicity, and culture as a white, Irish-Italian- American, woman. My mother was born in Belfast, Northern Ireland and my paternal grandparents are from Sicily, Italy. I imagine being first generation Irish and second generation Italian makes me relate more with my ethnicity. My maternal grandfather impacted my development of my ethnic and cultural identity. He instilled a pride and an understanding of my Irish roots. Specifically, he brought meRead MoreI Classify Myself As A White, Irish Italian- American Woman778 Words   |  4 Pagesa white, Irish-Italian- American, woman. My mother was born in Belfast, Northern Ireland and my paternal grandparents are from Sicily, Italy. I imagine being first generation Irish and second generation Italian helps me relate to my ethnicity. My maternal grandfather impacted my development of my ethnic and cultural identity. He instilled me with pride and appreciation for my Irish roots. Specifically, he brought me over to Belfast to learn and experience the culture. The hostility between theRead MoreThe Sociological Definition Of Race And Ethnicity1629 Words   |  7 PagesLife Within My Race Sadari Comer Understanding Culture December 9, 2014 According to the sociological definition of race and ethnicity, there is a close interrelation between race and ethnicity. Race has not been defined by the biological difference that it is stood on the social construct. Race does not discriminate the skin color from others which is related to the ethnicity. Race is defined on the social construct which based on physical and cultural features. Ethnicity is a generalRead MoreA White Irish Italian American Woman922 Words   |  4 PagesI consider myself to be a white Irish-Italian American woman. My mother was born in Belfast, Northern Ireland and my paternal grandparents are from Sicily, Italy. I imagine being first generation Irish and second generation Italian makes me identify more with my ethnicity. In the first place, my maternal grandfather instilled a pride and understanding of my Irish roots. Specifically, he brought me over to Belfast to learn and experience the culture. At the time, the hostility between the ProtestantsRead More Dominicans And Afro-americans Essay944 Words   |  4 Pagestoday, there is a large and diverse African-American population. Within this population, there are several ethnic groups. The other ethnic group similar to Afro-Americans is Dominicans. Not only are they both minorities, but they also look similar as well. Both Dominicans and Afro-Americans are originally from Africa, but their slave masters separated them into two different cultures. African-Americans was African slaves of Americans, and Dominicans were African slaves of the Spanish. Hevesi of theRead MoreI Am Third Generation Puerto Rican American1320 Words   |  6 PagesGallerie Quezada 22 October, 2017 Sociology 1001 Professor Bunyan I am third-generation Puerto Rican American. Although some do not see me as black, my race is black, my ethnicity is Puerto Rican, and my nationality is American. I grew in a city where 39.3 percent of the population is Hispanic. Growing up in urban city where a large percentage of the population is Hispanic shaped who I am, what I have learned, and the struggles I overcame. Even though there is no specific Puerto Rican skin toneRead MoreIdentity Crisis Among African Americans1618 Words   |  7 PagesProfessor Sandra Staton-Taiwo Identity Crisis amongst African Americans 17 November 2014 Abstract The question of self-identity has been commonly argued in field of the African American literature; with scholars such as Martin R. Delany and W.E.B Du Bois argue about the emphasis on race and racial consciousness. Together Du Bois and Delaney stress the importance of the color line, or the racial segregation in the United States, as a critical part of American history; nonetheless they both had completelyRead MoreShould You Be Judge For Being Born As A Multiracial And Biracial Individual?933 Words   |  4 Pages Should you be judge for being born as a multiracial and biracial individual? which background do you represent the most, if you’re White, Asian, Latino/Latina, African american. Which side would you choose? if you are a mix child, why can’t you be proud of both or even the other ethnicity background that you have? Those were the questions that I’ve had while reading through the article of Susan Saulny on the topic of being a mix child. I am Dominican and Puerto Rican with some Spaniard in as wellRead MoreGrowing Up African American767 Words   |  4 PagesGrowing up African American 1 Growing up African American Growing up African American 2 I am a member of the African American group and I would like to tell you a bit about the group of when I am a part of. Let me start by saying that my African American group originated from Africa and growing up in America can be tough for people of my race, the African Americans. My group’s history is wide ranging spanning for many years and varying from region to region within the UnitedRead MoreRace Is A Group Of Persons Related By Common Descent Or Heredity Essay1602 Words   |  7 PagesThe definition of race is a group of persons related by common descent or heredity. A random classification of modern humans, sometimes based on any or a combination of various physical characteristics; such as skin color, facial form, or eye shape. In social work, we are often taught about individuals cultures and ethnicities in order to improve our practice and competence. Race on the other hand was created based on how people look, rather than their cultural decent, what religion they practice

Is Macbeth A Tragic Hero Or A Tyrant Essay - 920 Words

Is Macbeth A Tragic Hero Or A Tyrant? Macbeth, one of Shakespeares most emotive plays, is set in Scotland during the 11th Century and follows the downfall of a man who is led by temptation to mass murder and cruelty. Macbeth, at different stages in the play, demonstrates many of the characteristics of both an evil tyrant and a tragic hero. However, a tragic hero is defined as a great man who falls because of a fatal flaw and Macbeth bests fits this description. Therefore Macbeth fits the role of a tragic hero and not a tyrant. In Aristotles Poeticus, an ancient Greek drama, the definition of a tragic hero includes several criteria. Firstly, the character must be important and his actions†¦show more content†¦As well, his actions have so far affected many people, as he has saved Scotland from invasion and played a large part in a battle (another criteria of a tragic hero). The other characteristic of a tragic hero is a flaw in the character. In Macbeths case, it is his unnaturally large sense of ambition and pride, his imagination and insecurity as a man that contributes to his demise. His unnaturally large amount of ambition is even acknowledged by Macbeth in Act 1 Scene 7. I have no spur to prick the sides of my intent, but only vaulting ambition which oerleaps itself and falls on thother... This refers to Macbeths motivation to kill Duncan. Macbeths ambition is the central driving force for almost all of his actions in the play, and it is the witches who play on this ambition. Macbeths insecurity as man is another one of his character faults. Macbeth can prove his manliness on the battlefield easily, however Lady Macbeths knowledge of Macbeths lack in manliness in other areas allows her to easily manipulate Macbeth to kill the king. In Act 1 Scene 7 after Macbeth makes the tentative decision not to kill Duncan, Lady Macbeth questions Macbeths manhood by stating, When you durst do it, then you were a man. Lady Macbeth also offers another taunt in Act 3 Scene 4 after Macbeths sight of Banquos ghost by asking Are you a man? to call forShow MoreRelatedIs Macbeth a Tyrant or a Tragic Hero?650 Words   |  3 PagesA tragic hero is someone whos fatal flaw, combined with other external factors, bring about ones demise, which is demonstrated by Macbeth in Shakespeares play Macbeth. Macbeth is portrayed as a courageous, brave and noble man who was haunted by superstition and an overpowering ambition. Factors that contributed to the degeneration of Macbeth incl ude the prophecies told to him by the witches, the influence and manipulation of his wife, Lady Macbeth, and finally, Macbeths deep driven intent to becomeRead MoreThe Tragedy Of Macbeth By William Shakespeare1052 Words   |  5 PagesBrandon Hunter Mrs. Gaestel English II 2 October, 2015 â€Å"Tragedy† of Macbeth Macbeth, a play written by one of the most influential English writers of all time William Shakespeare. It was created to be a Shakespearean tragedy. A tragedy as Aristotle defines it as: â€Å"Tragedy, then, is an imitation of an action that is serious, complete, and of a certain magnitude †¦. through pity and fear effecting the proper purgation of these emotions† (Aristotle: Poetics). What this is saying for a tragedy isRead MoreEssay on Definitions of a Tragedy: Shakespeares and Aristotles1182 Words   |  5 PagesIn writing a tragedy, there are certain standards and guidelines to which an author or playwright must follow. One such standard is the Aristotelian definition of tragedy and the tragic hero. William Shakespeare’s The Tragedy of Macbeth is a perfect mold of an Aristotelian Tragedy. It displays all eight aspects of Aristotle’s definition of tragedy. It is set mainly in Scotland, but briefly in England during the eleventh century. It illumina tes the ideal plot, in which the action of the story, orRead MoreMacbeth As A Tragic Hero893 Words   |  4 PagesSeidewand Andreacchi February 13th 2017 ENG2D1-02 Macbeth as a Tragic Hero A tragic hero can be described as a character obtaining heroic qualities that is, at the same time, destined for their own downfall. Unfortunately, Macbeth is an example of a character that has this title. In Shakespeare’s time during the writing of the play was the reign of King James of England, and the play ‘Macbeth’ reflects on Shakespeare’s own relationship with this king. Someone of greatRead MoreMacbeth, Banquo, and Macduff; Is There a Hero?1204 Words   |  5 Pagesin history. His plays touch on the emotions that have warped humans brains since the beginning of our creation. Macbeth, considered to be one of his finer productions, is no exception. In this tragic tale we find our main character so trapped in his own guilt and self pity that he ends up secluding himself from everyone around him, going insane, and eventually getting murdered. Macbeth has gone down in history as a very infamous character in literature, but he isn’t the only one that makes the storyRead MoreAddiction In Macbeth1324 Words   |  6 Pagespower. In Macbeth by William Shakespeare, Macbeth starts off as a great hero and loyal noblemen. Then, Macbeth is prophesied to become king by three witches and is under constant pressure by his wife to fulfill those prophecies. This is when Macbeth begins his series of unfortunate events. This is why scholars describe Macbeth as a tragic hero. A tragic hero is a character who is capable of being a great hero but because of one tragic flaw, he brings upon himself his own demise. Macbeth’s tragic flawRead MoreMacbeth by William Shakespeare857 Words   |  3 Pagesthe play Macbeth, the desire for Absolute power is the central compelling force for Macbeth and Lady Macbeth. They are dominated with a great yearning for gaining the ultimate power by becoming the King and Queen, and are willing to achieve it by whatever means necessary. Power corrupts their thoughts, behaviours and actions. They be come greedy and selfish. As a result of this, they suffer the tragic fate of their own doings. Example of this corruption is first seen when Lady Macbeth decides thatRead MoreMacbeth Literary Critic Essay801 Words   |  4 Pagesdefinition of a tragic hero, as stated on dictionary.com, is a literary character that makes an error in judgment that, combined with fate and external forces, brings on a tragedy. It has been argued for years whether Macbeth from Shakespeare’s, The Tragedy of Macbeth, can truly be considered a tragic hero or whether he is solely a villainous tyrant. Although there are some valid arguments for the Macbeth is pure evil viewpoint, by looking at Macbeth in a holistic way you can see the tragic, the heroicRead More Macbeth - Noble Soldier to Bloody Tyrant Essay1335 Words   |  6 PagesMacbeth - Noble Soldier to Bloody Tyrant    The purpose of tragedy is to arouse in the audience emotions of fear or pity, and to produce a catharsis-a relieving cleansing-of these emotions. Macbeth is the most horrific of Shakespeares tragedies because the protagonist commits such bloodthirsty acts. Apart from on the battlefield, however, this brutality is not evident when we first meet the hero.   General Macbeth is a man of military and political importance, the heroic Thane of GlamisRead MoreHow Macbeths Character Changes throughout the Play1725 Words   |  7 Pagesevidence on weather he was a tyrant or a tragic hero. The play focuses on the changing character of Macbeth and his increasing greed for power. Many factors contribute to the changes to Macbeth throughout the play which cause the character to deteriorate from a man with nobility and good intentions to one who is ruled by ambition and greed. The play begins with the scene of three witches who prophesise that three events will occur to Macbeth. The Elizabethans believed

Leadership, Social, And Personality Traits For Job...

Synthesis Paper Dynamic leaders in society enact change through organized efforts in the world. In every institution of society dominant leaders captivate individuals and motivate them to work together to reach a goal. Leaders and groups can influence employment, housing, education, social policy, and industry. What traits support the emergence of a person to prominence? Individuals who emanate strong work ethic, confidence, and critical thinking skills. However, leadership also entails the ability to manipulate and understand the interdependence of organization function, knowledge, culture, communication, and technology. Researchers Lilienfeld, S. O., Waldman, I. D., Landfield, K., Watts, A. L., Rubenzer, S., Faschingbauer, T. R. (2012) in their work, Fearless dominance and the U.S. presidency: Implications of psychopathic personality traits for successful and unsuccessful political leadership, review implications of psychopathic personality traits for job performance and leade rship in individuals. Odom, S. F., Boyd, B. L., and Williams, J. (2012) in an Impact of personal growth projects on leadership identity development explore how interpersonal skills of students grow as students engage in projects. Lastly, van Eeden, R., Cilliers, F., and van Deventer, V. (2008) in Leadership styles and associated personality traits: Support for the conceptualization of transactional and transformational leadership evaluate characteristics of leaders in industry. The purposeShow MoreRelatedThe Theories Of Leadership Styles1445 Words   |  6 PagesWhen developing a template to assess which leadership styles are best suited to mitigate the effects of a decline in financial compensation, it is imperative to understand leadership theory. One of the first pioneers in leadership theory was Kurt Lewin. Kurt Lewin (1890–1947), was a prominent figure in psychology in his generation. He provided a solid foundation to the teachings of organizational development. In man y circles he was known as the father of organizational development. He was best knownRead MorePersonality Traits as Sufficient Measurements of Leadership980 Words   |  4 PagesPersonality Traits Sufficient Measurements Leadership Name Institutional Affiliation Date: Personality Traits Sufficient Measurements Leadership Researchers have focused their efforts towards the link between effectiveness of leaders and personality traits. They tend to reach a consensus indicating that the effectiveness of a leader is established by her/his personality traits. In this context, the performance and success of leaders is measured by personality traits. Organizations use differentRead MoreThe Leadership Theory And Practice1170 Words   |  5 PagesLeadership Theory and Practice Review of Subject Throughout the history of law enforcement, leaders have used many different styles to lead employees. From the early styles of Autocratic and Laissez-Faire to Participative (democratic), Transactional and Transformational leadership. Leadership within policing has evolved over the years in some organizations to a more participative style and yet there are still leaders who cling to an antiquated domineering style. Nothing is further fromRead MoreEssay on Annotated Bibliography: Leadership1362 Words   |  6 PagesAnnotated Bibliography Lilienfeld, S. O., Waldman, I. D., Landfield, K., Watts, A. L., Rubenzer, S., Faschingbauer, T. R. (2012). Fearless dominance and the U.S. presidency: Implications of psychopathic personality traits for successful and unsuccessful political leadership.  Journal of Personality and Social Psychology,  103(3), 489 -505. http://library.gcu.edu:2048/login?url=http://search.ebscohost.com.library.gcu.edu:2048/login.aspx?direct=truedb=pdhAN=2012-19403-001site=eds-livescope=site In thisRead MoreAnnotated Bibliography On The Implications Of Psychopathic Personality Traits For Successful And Unsuccessful Political Leadership1312 Words   |  6 PagesImplications of psychopathic Personality traits for successful and unsuccessful political leadership. Journal of Personality and Social Psychology, 103(3), 489-505. Lilienfeld et al., (2010) examined the attentiveness of psychopathic personality traits that aligned with job performance and leadership of the past presidents including George W. Bush, whereas their successful or unsuccessful behaviors were a matter of public records. The description of a psychopathic personality is conveyed as superficialRead MoreThe Leadership Of Carol Baines1482 Words   |  6 PagesThis case explores the leadership of Carol Baines in turning around her Baines Company, increasing sales from a $200,000 a year to over $3 million a year, over a period of around 15 years. It discusses Carol’s leadership traits and the roles they play in the expansion of the company. It considers other leadership styles or behaviors that contribute to the continued growth of the business. Finally, it questions whether situational factors had an influence in Carol’s success and whether Carol couldRead MoreWeek 7 Leadership Paper1424 Words   |  6 Pages Synthesis Paper: Leadership RES -811 April 22, 2015 Leadership Paper This paper will create a dialogue concerning the following articles and synthesis them to generate a discussion of the common themes that run throughout them, as well as understanding the conclusion of all three articles when taken as one entity. Article 1: Fearless Dominance and the U.S. Presidency: Implications of PsychopathicPersonality Traits for Successful and Unsuccessful Political Leadership by S.O. Lilienfeld, IRead MoreLeadership Theory Vs. Leadership1286 Words   |  6 Pages1.1Evaluate leadership theories Leadership is the ability to influence the actions of an individual or a group for the achievement of goals in a given situation. â€Å"Leadership is the ability to secure desirable actions from a group of followers voluntarily without the use of coercion.†(Alford and Beatty) Management Vs Leadership According to Stephen Covey â€Å"Leadership focuses on doing the right things, management focuses on doing things right. Leadership make sure that ladders we are climbing are leaningRead MoreFactors Contribute Toward Increasing Job Satisfaction And1694 Words   |  7 Pagesfactors contribute toward increasing job satisfaction and motivating an employee into a higher performance. †¢ Maslow’s Hierarchy of Needs Theory: This theory follows a category of needs that need to be fulfilled for an individual to feel satisfied. Maslow’s categorizes them in a hierarchical order where there are low tier needs that are basic and have to be fulfilled in order to satisfy the upper tier needs that are more important. This aspect explains the motivation theory as one is determinedRead MorePersonality in the Workplace1462 Words   |  6 PagesPersonality in the Workplace Personality in the Workplace Personality can be thought of as the sum total of ways in which an individual interacts and reacts to other individuals (Stephen amp; Robbins, 2013). Research has shown that measuring personality is a useful tool in making hiring decisions and helping organizations forecast who is best for each unique position. The Big Five Model Personality Model does a great job of predicting how individuals will behave in a wide range of real-life

Understanding Mental Health and Mental Illness Essay

Introduction The following essay will begin by demonstrating what is understood by the concept of mental health. It will attempt to identify different explanations for the underlying issues causing mental illnesses and it will then centre around a case study focusing specifically on one mental health problem. A description of what the causes and effects of the chosen illness will be given and information on the available treatment will be presented. To round up the assignment a brief explanation of the chosen case study will be included with an attempt to distinguish the common issues identified and how they relate to the literature information provided throughout. In this assignment, the case study chosen will target depression. What†¦show more content†¦Neurotic illnesses are mostly associated with experiences that are described as â€Å"normal†. By associating this type of illness with the word normal, what is meant is that neurotic disorders are that they are more common than that of which psychotic are. They can be any type of mental imbalance that causes grief or distress and to a certain extent; these disorders do not interfere in everyday life as psychotic disorders do. Common symptoms of this type of mental health problem can be depressive behaviour, anxiety or stress. Internally, within neurotic disorders there are higher and lower levels of severity in terms of the way people are affecting ranging from, for example, nausea at the lower levels to excessive vomiting at the higher levels as a result of anxiety or stress (Moore, 1978). World Health Organisation (1946) described mental health as â€Å"a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.† Mental illness Mental illness becomes a bigger issue with a long lasting cultural stereotyped due to the manner in which it has long been labelled (Miles, 1988). Although mental illness is very much connected to instabilities in one’s mental health state, as previously mentioned, a person can be mentally healthy but still suffer from a mental illness. What is understood by mental illness is that itShow MoreRelatedAn Examination Of Attitudes, Beliefs, And Understanding Of Mental Illness1449 Words   |  6 Pagesto provide an examination of attitudes, beliefs, and understanding of mental illness and treatment seeking behaviours by British individuals of West African descent. Relevant literature specifically focussed at the British West African demographic is extremely scarce, with primary focus in this area being on African American individuals, hence the benefit of the proposed study, providing insight into beliefs and attitudes towards mental illness from the perspective of British West Africans. WardRead MoreThe Differences Between Mental Health And Mental Illness Essay1319 Words   |  6 PagesThis research paper contains information on the importance of education and understanding of the differences between mental health and mental illness. Education is essential to our country, workplace and schools; we can learn from one another, but first we must have an understanding about ourselves as individuals. Social Workers bring unique knowledge and skills to the table and are instrumental in furthering the profession. Education to outside cultures and social groups can help social workersRead MoreMy First Day Of The Mental Health Class987 Words   |  4 Pagesfirst day in the mental health class was very exciting, informative and awareness. Being in class on the first day of the course has deepened my understanding, changed my perception and increased my level of empathy for people with mental health challenges. The discussions about how some people regard those with mental health challenges, what individuals in the class want to learn about mental health, and statistics about mental illness has really broadened my knowledge, understanding, and given meRead MoreD240 Tma11496 Words   |  6 Pagespresentation of mental health in the two newspaper articles given in Appendix 1 The mental conditions that obstructed with our thinking, feelings, moods, and our ability to associate with other people or carry out our daily functions are referred to as mental illness. It has no regards for race, age, religion and is not a result of weakness or lack of character or our upbringing. (Pilgrim, 2010). In this essay, I will summarise and discuss the two newspaper articles on mental health in the assignmentRead MoreMental Health Reflection992 Words   |  4 PagesI have gained so much knowledge and my understanding of mental health has changed completely. I am thankful for everything that I have learned throughout the semester, and getting to hear my peer’s perspective on mental health helped me develop my own understanding. ARTICULATING YOUR LEARNING: In the beginning of the semester my perspective on mental health was very different than what it has become now. When the semester started my view on mental health was that it was on recovery and how thatRead MoreUnit 12 Essay721 Words   |  3 Pages Jessica Tibbs Unit 12: Understanding Mental health problems Within this unit I will be showing my past and learnt knowledge of the main forms of mental health problems according to the psychiatric classification system. I will be looking at the strengths, Limitations and alternative frameworks for understanding mental health. I will also demonstrate ways in which mental health problems can and do impact the individual and there social network. 1.1 Most Mental heath problems can be categorisedRead MoreMedical And Psychological Treatment Of Mental Health1141 Words   |  5 PagesThere is a severe lack of understanding about mental health throughout many communities throughout the country. Because of this, many people do not accept the fact that mental illness is a genuine struggle that many people face on a daily basis and, as a result, most do not understand how widespread it is, particularly for adolescents. According to recent research, 10-15% of teenagers have experienced some symptoms of depression, roughly 20% percent of teens will experience depression before theyRead MoreReflection On Mental Health802 Words   |  4 PagesIn my opinion, mental illness is also called psychiatric disorder, which affects an individual’s way of thinking, behaving and perceiving, and interacting with other people. Upon reflection, I felt that my anxiety was largely due to my negative preconceptions about mental illness especially my belief that mentally ill people are violent, unpredictable, and dangerous. These views were not only a result of a lack of knowledge about mental illness but also due to the impact of negative media and culturalRead MoreMental Health Nursing Essay1248 Words   |  5 Pagesbiopsychosocial model, show us that care focuses on many factors. The model demonstrates understanding of how suffering, disease, and illness can be associated by many factors seen at the different levels in society and the medical sciences (source). Caring for each component is important to the healing process. In mental health nursing, as stated above, mental illnesses can affect the physical biological health of the body (same above source). A person may not know they are sick pending they areRead MoreMental Illnesses : A Mental Health Disorder1653 Words   |  7 PagesMental illnesses are brain diseases rooted in biology. Approximately one in every four adults has experienced a mental health disorder according to the Huffington Post. National Alliance on Mental Illness (NAMI) statistic identified mood disorders as the third most common cause for hospitalization in the U.S. for youth and adults. Mental illness compared to other chronic diseases is far more complicated and subjective. This serious and objective health problem has become increasingly obvious recently

Marketing and Woolworth Free Essays

What you have to do For this assignment, you are required to: Research into an organisation that you are familiar with Collect relevant information for use in completing the tasks of this assignment To perform the tasks satisfactorily, you need to conduct extensive secondary research using search engines, the useful websites in the Appendix of OTEN learning resources and any other relevant sources of information. This assignment continues from Assignment 1. You may need to refer to Assignment 1 to complete the following four tasks. We will write a custom essay sample on Marketing and Woolworth or any similar topic only for you Order Now Suggested response length: 8-10 pages Tasks Task 1 (25 marks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquor stores bonds, it is a big huge range of consumer favourite brands. It is a big competition industry and need a cost leadership implementation plan for the company to success and achieve their mission and goals. in Sydney . Woolworth company has the board ,of directors act in behalf of share holders in supervising. And managing is to planning and managing a good plan for marketing to be always the company to be a fresh food people. the implementation plan for Woolworth is to focus on some areas in company like water , sourcing, packaging, waste and green stores plus challenges and opportunities to way forward including our target . he measurement of our environmental by rhe mission from farm to market , from market to distribution centre, from distribution to store from store to home . the sustainability strategy for Woolworth to give the importance issue to the business feedback reciving from stakeholders . woolworth commitments, policies and performance details on our corporate responsibility in Woolworth website. This strategy will help to make en vironment issues with the work that Woolworth mangemnt are already doing around the economic and social impact for the company . Working group to develop Woolworth strategy to energy and green house . sustainable transport targets ,waste, packaging and water. The groups come from all different places of the business to establish the implication and practical consideration behid the commitments and targets * http://www. woolworthslimited. com. au/icms_docs/130514_Doing_the_Right_Thing. pd Rom Marketplace, Shareholders, government suppliers, customers Workplace Employee Environment CO, energy, water, waste, resources, biodiversity To create a trade mark (brand, logo, etc. , and have it registered (protection of Intellectual property rights www. ipaustralia. gov. au) product/brand manager Consultation with company lawyers, external consultants and major stakeholders (if need be) Registration on/before end of September. 2. The product should be available for despatch to retailers by the end of December * Product : Woolworth has a modern organization focus on marketing efforts on their customers to give the consumer a health and fresh brand to use on their good brand , Woolworth management has a new product call what Macro Wholefoods it is a market brand organic for almonds and semolina and walnuts ec†¦ macro organic the new range of products has a gluten free and that is very safety and healthy for any family in health issues . who Woolworth manager proud to bring macro wholefoods in market. Woolworth is a big local business employer of more than 192,000 people and committed their own suppliers , producers and manufactures. there is board of directors in Woolworth this board role is to represent and serve interests of shareholders by overseeing and assess value and quality of the company . Management board to take responsibility and right decisions across the company brand . what to buy what to brand is good for marketing in Woolworth companies . how Woolworth limited managers are best Australian organised and trusted for the good brand and fresh brand by with constantly checking if suite to consumer what is need to be in market how the quality should be and any effects for this kind brand what the effect should be a date on packaging when should be eating and when is ending date . packaging to be safety and good looking plus easy to use . very product should registered a trade mark for any new brand in market paid the fees for new brand and application to go through to completed . the consultation for the brand company will check if this new macro product will suit Woolworth production system . it is an enough f program for this macro product against any competition funding available to develop new macro product . ( peter mix page 259 ) when the product application st art in 4/2/2009 and should be end it three month later around 4/5/2009 has to be ready for pricing and prepare to be in market . Determine and finalise the price list for retailers marketing manager based on info from sales people + industry info from MKIS, relevant macro-environmental Factors price list ready for retailers on/before October 2. Determine pricing strategies marketing manager feedback from salespeople + Nature of product, marketing objectives, etc. by the end of August Pricing : pricing is very important elements in marketing mix or any new product in market price should be clear to customer and also match the quality of the product . arketing manager for Woolworth will determine the price of the product by the cost and company position in market and what level of competition in market for this product . there is many competitors in pricing by auction markets there is many sellers to buy the product through the websites from different company . there is a costs , positioning and competition in each market that is why manager in Woolworth should depending in how and where market the product price and what value . And understanding the customers and consumers better, to improving product according to their needs. t html http://www. woolworths. com. au/wps/wcm/connect/Website/Woolworths/Our+Brands/Macro Determine distribution strategies (selective, intensive, etc. ) marketing manager + marketing/sales team based on market coverage, competition, cost of distribution, etc. on/before 30 September 2. Determine channel management strategies marketing director in consultation with marketing/sales people, relevant stakeholders, etc. gt; on/before 30 September http://www. woolworths. com. au/wps/wcm/connect/website/woolworths/abou What will be carried out? Woolworth called fresh food people has a good low prices for food and grocery all family need it in store , includes vegetable , meats , groceries items and packaged, liquor in different brand , petrol, general merchandise plus home improvement and hotels http://www. woolworthslimited. com. au/page/Who_We_Are/Our_Brands/ Who is responsible? Woolworth company has the board ,of directors act in behalf of share holders in supervising. Company supervising and managing is to planning plus managing a good plan for marketing * . there is board of directors in Woolworth this board role is to represent and serve interests of shareholders by overseeing and assess value and quality of the company . * Management board to take responsibility and right decisions across the company brand . what to buy what to brand is good for marketing in Woolworth companys . How it is done: Woolworth is a big local business employer of more than 192,000 people and committed their own business of many thousands local farmers, producers and manufactures. When it should complete: Promotion: 1. Salespeople to call on all retailers and secure orders for production sales manager/sales people develop a customer call plan that covers all sales territories + info from MKIS, etc. before November 2. Develop a advertising media schedule advertising/marketing manager based on ad budget, types of media options, etc. gt; by the end of November People: Physical process: Physical evidence: 4Ps or 7P depending on the nature of the products or services Task 2 (25 marks) Identify and describe two sales forecasting techniques that could be used by the organisation or in the industry. You can use two of the following sales forecasting techniques: Market build-up method Survey of buyers’ intentions Composite of sales force opinions Expert opinion Delphi method Regr ession analysis or any appropriate techniques. Critically evaluate the two sales forecasting techniques. Task 3 (20 marks) Identify and describe four financial ratios used for measuring and monitoring the performance of the marketing program or the marketing plan of the organisation. Relate your discussion to any relevant marketing mix elements. Task 4 (30 marks) Describe five evaluation and monitoring control methods for the marketing program or the marketing plan of the organisation. You need to demonstrate your skills and knowledge of marketing metrics, financial metrics and benchmarking industry best practices based on reliable sources of secondary information. How to cite Marketing and Woolworth, Essay examples

Carbonated drinks Essay Example For Students

Carbonated drinks Essay Some nutrition scientists attribute the increase in obesity in the U.S. to the corresponding increase in soft drink consumption that occurred between 1977 and 1997. A few would go one step further and link the increase in obesity to the fact thatin the 1980smost soft drink, fruit punch, and snack manufacturers switched from refined cane sugar to corn sweeteners. This school of thought relies on preliminary research suggesting that high-fructose corn syrup is metabolized differently than other sugars with the potential for causing more adverse health effects. A new study of young and middle-aged women found that those who drank the most sugar-sweetened beverages (i.e., with high-fructose corn syrup) showed greater weight gain and an increased risk of type 2 diabetes. The findings came from the more than 51,000 women who were drawn from a much larger research project called the Nurses Health Study. All had filled out questionnaires about their dietary habits and health information at three-year intervals during the 1990s. The study, conducted by the Harvard research team led by Matthias B. Schulze, DrPH, was published last month in the Journal of the American Medical Association. It was funded by the National Institutes of Health. No difference in weight gain was reported by the women who did not change their consumption of soft drinks and fruit punch. But the highest weight gain was among those who had increased their sugar-sweetened beverage consumption from one or fewer drinks a week to one or more drinks per day. Though these soft drinks have plenty of calories, they do not make a person feel full, according to Dr. Schulze and colleagues. The smallest weight gain was reported by women who decreased their intake. The incidence of type 2 diabetes increased among the women who consumed one or more sugar-sweetened soft drinks per day, compared with those who drank less than one a month. Those who had increased their intake of fruit punch gained more weight than those who decreased their consumption. Schulze and colleagues speculate that the larger weight gain and higher risk of type 2 diabetes shown among those with high intake of sugar-sweetened beverages is due to excessive calories. Additionally, the researchers pointed out that the high-fructose corn syrup in these soft drinks becomes rapidly absorbable sugars. This raises the insulin drastically, putting stress on the insulin-producing cells of the pancreas. The researchers explained the difference between fruit juice and fruit punch. The latter contains large amounts of added high-fructose corn syrup and only a small amount of fruit juice. Fruit juice consumption was not associated with diabetes risk in our study, which suggests that naturally occurring sugars in beverages may have different metabolic effects than added sugars.The women who drank the most sugary drinks tended to consume more calories overall, to be less physically, active and to smoke more.

Diverse Acts of Courage free essay sample

It is from numberless diverse acts of courage and belief that human history is shaped. Each time a man stands up for an ideal, or acts to improve many others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, those ripples build a current that can sweep down the mightiest walls of oppression and resistance. † -Robert F. Kennedy What is Kennedy saying? Do you feel Kennedy is right or wrong? Why? Can you connect this idea to your own life? Write a 5 paragraph essay discussing the idea of human’s making ripples in history and current events. Kennedy is saying that it is from brave individuals that history is created and formed. Everytime someone stands up for what they believe in it makes others want to stand up for what they believe and sends out a little bits and pieces of hope through the nation. We will write a custom essay sample on Diverse Acts of Courage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Those little bits and pieces of hope is just enough for the nation to over come obsticles and change the nation for the best. What kennedy says is completely right. If it wasn’t from numerous acts of courage from brave indivisuals this nation would be worse then what it is. For example Martin Luther King Jr. if it wasn’t from him standing up against racisism and segergation I probably wouldn’t be born and I probably wouldn’t have a lot of the friends I have now. Thanks to Martin Luther King we have had the first African American President. Another example is Rosa Parks if she wouldn’t give up her seat to a white man even though she knew the consequences. Since she didn’t give up her seat it sent little ripples of hope through the African American community which resulted in them boycotting and not getting on the buses; because of that the bus seating and rules changed. Now everyone can sit where ever they want on the bus. Thanks to these two people courage and bravery my life is great. My best friend is of Hispanic heritage and we can walk down the street and hang out together with out anyone saying anything to us. Now on a day to day basis ou see interacial couples walking down the street holding hands and no one can tell them any thing. Thanks to Martin Luther Kings bravery they are allowed ti do that without someone trying to kill them. When I take the bus to school you see a varietyu of different cutures on the bus and everone sits with everyone and gets along fine. African Americans don’t have to sit in the back they can sit where ever they want freely. Whites now sit in the back when ever they want and they give up their seats for African Americans if they want its just nice manners.